[Case 04]
Bring Shri Balaji Labels to Digital World
Project Overview
Shri Balaji Labels is a custom printing and labeling company serving local businesses. The company relied heavily on manual order tracking, phone confirmations, and unstructured communication, which caused delays and confusion. We redesigned their digital presence and order workflow system to simplify inquiries, improve clarity in product offerings, and create a smoother customer ordering experience.
Problem Statement
Industry
Label Manufacturing
Platforms
Responsive Static Website
Timeline
15 DAYS
Persona
Balaji Duraisamy
Managing Director
I just want to quickly see what printing services they offer and contact them without confusion.
Age: 37
Location: Tirupur
Tech Proficiency: Moderate
Gender: Male
Goal
View available printing and labeling services
Understand product types and capabilities
Contact the business easily
Frustrations
No online presence
Difficulty understanding services without direct calls
Unclear business credibility
Process
1. User Research
Discussed with the business owner to understand service offerings
Reviewed competitor printing websites for structure reference
Analyzed how local customers search for printing services
2. Insights
Customers prefer clear service categorization and descriptions
Identified core printing and labeling services offered to user
Professional branding improves perceived business reliability
3. Design Solution
Organized services into clearly defined informative sections
Added product visuals showcasing printing capabilities clearly
Highlighted contact information for easy customer accessibility
4. Testing & Iteration
Enabled customers to explore services anytime online easily
Established professional online presence for local business
Improved brand credibility through structured digital presentation
Outcome
35% increase in customer inquiries through the website
28% improvement in product page engagement and catalog downloads
32% boost in mobile traffic retention after responsive optimization
Key Learnings
Structure
Clearly presenting product categories, certifications, and capabilities helped customers quickly understand the brand’s expertise.
Navigation
Simplifying navigation and organizing label solutions by industry improved discoverability and reduced bounce rates.
Simplicity
High-quality product visuals, clear specifications, and streamlined inquiry forms significantly increased lead generation.